The newly launched online ordering application by Saizeriya, a popular chain of Italian eateries in Japan, has been garnering mixed reactions from its customers. While some praise the platform for its convenience and efficiency, others criticize it for reducing human interaction and changing the traditional restaurant experience. The app was recently introduced as part of Saizeriya's response to the increasing demand for contactless services amidst the ongoing coronavirus pandemic.

In Japan, people place a high value on service etiquette and human interaction. Therefore, the shift towards digital ordering in restaurants challenges the traditional norms of customer service. Furthermore, as Japan continues to grapple with an aging population and labor shortage, such technological shifts might be seen as double-edged - solving one problem but potentially creating another.

In contrast, the US and EU have largely embraced the move towards digital ordering in restaurants. It has been seen as an opportunity to improve efficiency and cater to the needs of a younger audience that is comfortable with technology. However, similar concerns about reduced human interaction and shifts in labor dynamics have been raised.