The repair fees for the iPhone 18 Pro could reach up to an eye-watering ¥150,000, as reported in Japan. The steep charges are attributed to specific components within the smartphone that may be subject to damage, particularly the screen and battery. While Apple has not officially commented on the report, consumers in Japan are apprehensive about this potentially costly downside to owning the cutting-edge phone.

In Japan, the majority of consumers consider the overall cost including the after-sales service when buying electronics, particularly high-end smartphones. The potential rise in repair costs for the iPhone 18 Pro could deter potential customers or push them toward competitors. There is healthy competition between domestic and international smartphone markets, so this might impact Apple sales negatively.

In the US and EU, warranty and insurance services, such as AppleCare+, offer extended coverage including repairs and replacements. For such high-end devices, many consumers choose to pay for these additional services to cover potential repair costs. So, while the repair costs may be similarly high, the impact on consumers might be buffered significantly by insurance.