In response to growing public concern, Japan plans to ramp up regulation against 'dark patterns' – manipulative design tricks on websites and apps that steer users into making unintended decisions. Be it online businesses, social networking sites, or digital platforms, the mission is to prevent the exploit of consumer behavior and enhance digital literacy. No concrete timeline for these guidelines has been announced, but the preparation is underway.

Being a tech-driven society, Japan values user-friendly and transparent online experiences. The country has seen increasing issues with manipulative digital practices, prompting discussions on consumer protection and digital literacy. The impending regulations reflect this societal concern while aligning with Japan's broader commitment to establish a well-regulated digital environment.

In the US and EU, dark patterns have also been a subject of discussion and regulation. The EU, in particular, has been more aggressive in tackling this issue within its General Data Protection Regulation (GDPR) framework. The US proposed a bill in 2019 to ban these practices, although it has not yet become law.