Japanese food seasoning giant, Ajinomoto, has recently implemented AI technology within its public relations department to handle online backlash, or what is locally termed as 'flame wars'. The move is seen as a bid to quickly identify and effectively manage digital crisis situations. The system's ability to decipher and comprehend complex social media opinions will greatly streamline the company's PR endeavors.

There's been an increased sensitivity in Japan about online commentary, leading companies to invest in tech solutions to preserve their reputation. For Ajinomoto, this step means mitigating risks, guaranteeing faster damage control, and ensuring the continuity of their strong customer interface.

Much like in Japan, US and EU also see a paradigm shift towards real-time PR strategy. However, in these regions, there's a strong emphasis on data privacy laws and AI applications are often under more strict regulations.