Various experts in Japan have raised concerns regarding the exponential growth in popularity of 'Sleeping Beauty' trends, asserting that there may be substantial health risks involved. These trends promote extensive sleep hours disguised as beauty treatments, especially amongst the unrelenting pace of modern life in Japan. There is an increasing worry about the potential of sleep disorders, mental health issues and general physical health complications due to these practices.

In Japan, work-life balance has always been a contentious issue, with people often prioritizing work and other engagements over their health. This new 'Sleeping Beauty' trend, which advocates for excessive sleep as a means to enhance beauty, has gained popularity among the youth who are trying to cope with society's high standards of beauty. However, health professionals are wary of this practice, as it poses potential risk for sleep disorders and other health complications.

In contrast, in the US and EU, there are more balanced views about sleep. People value the importance of sufficient rest but beware of overdoing it. Sleep management is seen as part of a holistic approach to overall wellness, taking into account nutrition, physical activity, mental health, and other lifestyle factors.