The Japanese food delivery giant "Menu" has announced its plans to shut down, stirring the country's digital economy. No specific timeline for the shutdown has been disclosed yet. As one of the leading platforms in this sector, "Menu" has played a crucial role in facilitating food delivery, particularly amidst the COVID-19 pandemic. Reasons for this closure remain unclear, raising concerns about the long-term sustainability of similar online platforms.
Being one of the major players in the Japanese food delivery market, "Menu's" shutdown is likely to impact thousands of deliveries per day, impacting both consumers who relied on their service and restaurants that used it as a primary mode of dispatching orders. As the pandemic has forced a significant shift to home dining, this news might demonstrate the volatility of the online food delivery market, despite a booming demand.
In the US and EU, the consolidation of food delivery platforms has also become apparent, with several mergers and acquisitions taking place recently. However, the outright shutdown of a major player like "Menu" is rather unusual, especially considering the pandemic-induced surge in demand.