As the fitness industry in Japan struggles under the burden of a stagnant economy, gyms and fitness clubs are beginning to buckle under financial pressures leading to a rising number of bankruptcies. This situation puts the memberships of millions in the country at risk, as consumers who have signed up for long-term plans might not receive the services they paid for. Fitness industry has been impacted by changing consumer behaviors as well as the prolonged COVID-19 pandemic.

The financial stability of the fitness sector in Japan is of great concern to citizens due to the popular preference for long-term gym memberships. Consumers appreciate stability, predictability, and commitment in their business relationships, a cultural expectation that has been shaken by these bankruptcies. Legally, consumers may face difficulties in getting refunds for memberships from bankrupt companies, adding to the public nuisance.

Comparatively, in countries like the US and EU, yearly gym memberships are less common, with many consumers preferring to pay on a month-to-month basis. Therefore, when fitness centers go bankrupt, the financial impact on the consumers is considerably lesser than that seen in Japan. Laws in these countries also often provide better protection for consumers in bankruptcy situations.