Japanese competitive eater, Gal Sone, is back at it with her food challenges. This time, she's cooked up a storm with an impressive 24 cups of rice in just a single day. Notorious for her love of food and her ability to down it in large amounts, this is just another day at the office for the Mukbang queen. No word yet on whether this is a new record breaker or just her love for rice coming to the fore.

In Japan, food challenges featuring large quantities of food are quite popular, partly due to mukbang culture. People particularly admire competitive eaters like Gal Sone for their ability to handle mass quantities of various foods. The social value here is the enthusiasm for food culture and the fascination with those who can enjoy it in extremes.

Much like in the US or EU, food challenges are always a source of fascination and entertainment. However, they are seen more as spectacular spectacles in the US with an emphasis on showmanship (e.g., hotdog-eating competitions), while in Japan, there is a subtler appreciation for the quantity, the aesthetic of the food, and the eater's interaction with it.