In the realm of societal norms and expectations, Japan is culminating September with a noteworthy cry of self-acceptance. The coined phrase "What's wrong with being cunning?" highlight a shift in perception about emotional expression within social circles in the country. This phrase, predominantly voiced among the younger generation, represents an encouraging move towards recognition of personal attributes, rather than focusing solely on societal expectations.

Traditional Japanese social norms emphasize on harmony and collective good, often placing high value on modesty and discretion. The surge of young people openly defending and appreciating their cunning side is seen as disruptive but equally liberating, paving the way for a more embracing and accepting society.

Contrary to Japan, Western societies like the US or the EU have more emphasis placed on individuality. Bold statements about one’s attributes, even when considered cunning or sly, are better accepted and may even be seen as a sign of confidence.