The Japanese food and dining corporation Watami is preparing to open additional outlets for their 'Tori Mero' chain, according to recent headlines. Banking on the popularity of their specialized chicken dishes, Watami is optimistic about the potential success of these new branches. The when and where of these new openings have yet to be announced.

In Japan, dining out is a common aspect of social life, and the restaurant industry is highly competitive. Consumers value quality and innovation, hence the frequent launches of unique and distinct restaurant concepts, like Watami's 'Tori Mero'. The success of these ventures can indicate trends in consumer preferences.

In the US or EU, expansion of a restaurant chain typically follows a successful pilot or strong performance in existing outlets. It's seen as a vote of confidence in the brand and a strategic decision to capture more market share, just like Watami's move with 'Tori Mero'.