Starbucks Japan has postponed the release of its new merchandise due to recent earthquake incidents. The company has made this decision as part of its corporate responsibility to consider the impact of earthquakes on its business operations and the lives of its customers. The delay will allow Starbucks to reassess its product strategies in line with safety considerations. No alternative date has been announced yet for the merchandise launch.

In Japan, public safety, particularly regarding natural disasters like earthquakes, is a major concern that affects various aspects of societal life, including business operations. Corporations' actions reflecting this sense of responsibility are seen as an important part of their brand identity and goodwill. Starbucks' decision reflects the social value of prioritizing safety and communal well-being over commercial interests.

Similar corporate decisions are taken in contexts like the US or EU, in response to public safety concerns such as hurricanes, wildfires, or social unrest. However, due to Japan's high frequency of earthquakes, such decisions are more common and are often considered proactive rather than reactive.