Reports have surfaced indicating that merchandise sold at the Pokemon-themed airport has gained a high resale value. Various unnamed resellers have been buying goods from the airport store and selling them at significantly marked-up prices, apparently capitalizing on the items' rarity and unique allure. The exact items in hot demand and how widespread this resale activity extends are currently unknown.

In Japan, collectible goods related to popular franchises like Pokemon are often in high demand. The Japanese society tends to attach value to exclusive regional merchandise due to their limited availability, making them prime targets for resale. Businesses and law enforcement generally maintain a watchful eye on these activities, as they involve consumer rights and fair trade practices.

In the US or EU, resale of exclusive and often high-demand merchandise is also a common occurrence. While treated as an aspect of a free market system, it is also viewed negatively by many, as it can create artificial scarcity and inflate prices. Some measures are often taken to control these practices, mostly by event organizers and franchise owners.