Iijima, the former manager of renowned Japanese pop group SMAP, is stepping into a new role at HYBE's Japan Division. Known for its role in creating global K-pop sensation BTS, HYBE is broadening its horizons to include J-pop. This strategic move is set to strengthen HYBE's influence in Japan's vibrant pop music scene, potentially paving the way for the next generation of international pop idols.

SMAP was one of Japan's most popular J-pop groups, and their success was partially attributed to Iijima's skillful management. Her role at HYBE signifies a potential shift in J-pop representation on the global stage. Japanese fans are watching closely for how this J-pop and K-pop fusion will reshape their beloved music industry.

In the US or EU, this would be akin to a top manager of a mega-successful boy band like One Direction taking a major role at a foreign record label renowned for its success, like South Korea's HYBE. While the countries and music styles might differ, the impact on the pop industry can be significant, given the manager's influential position, credibility, and experience.