Seven-Eleven Japan is set to roll back the prices on their smoothies, making them half off for a limited time as part of their new strategy. The chain's previous sales boosted product popularity, therefore, the plan is being reintroduced to capture the summer market. The promotion aims to attract more consumers and also to utilize and decrease their excess inventory of fruits in response to supply chain challenges.

Convenience stores (Konbini) in Japan are a crucial part of daily life, providing a wide array of services and products to their customers. Discounted commodities, like half-price smoothies, draw a large demographic not just for the savings, but because it demonstrates the store's commitment to eliminate waste and effectively manage their inventory – something Japanese consumers critically value.

In the United States or the European Union, retail chains often employ similar strategies to manage excess inventory. These sales, while awesome for customers, typically mean a product has overstock and needs quick distribution. Such events are seen as a double win – a bargain for consumers and an efficient inventory management strategy for businesses.