The recent World Cup held in Japan has seen an unprecedented surge in the number of audience members, establishing a new record high. A wide range of various demographics, from locals to overseas tourists, contributed to the unprecedented spectator turnout. The exact figures are yet to be confirmed but preliminary reports suggest it surpasses the previous record. Reasons behind such a high influx are being examined, one possibility is the global popularity of soccer combining with Japan's well-known hospitality.

Soccer is extremely popular in Japan, and the country has a deep-rooted tradition of rallying around national sports events. Such events often resonate with the national sentiment of unity and collective pride. Moreover, Japan's commitment to providing excellent organization and hospitality for international events is deeply valued.

While sports events draw significant crowds in both the US and EU, the cultural norms observed might differ. For example, there might be more emphasis placed on tailgate parties and private home viewings in the US, whereas European countries may demonstrate a stronger tendency for open-air public viewings.