Japanese e-commerce giant Rakuten has announced its latest venture: the construction of a satellite communication network aimed at servicing smartphones. Although the timeline of the project is presently undetermined, Rakuten aims to provide wider and more stable phone connection services, anytime, anywhere. This innovation is seen as a major step in Japan's tech industry and progresses Rakuten's aim to branch out its business model.

In Japan, the population highly values constant connectivity and stable communication networks due to its fast-paced society and heavy reliance on technology. Additionally, Japan's geographical profile with high seismic activity poses a demand for stable connection services even during disasters. Furthermore, any advancement in technology, particularly made by iconic brands like Rakuten, garners significant media attention and public interest.

In the US and EU, advancements in tech, particularly in communication, are highly anticipated. However, they have more diversified and competitive markets with multiple tech giants compared to Japan's relatively monolithic tech industry. Satellite communication for smartphones is highly awaited around the globe and if successful, Rakuten's innovative approach is likely to be adopted by Western companies.