Popular tv show, "The Non-D," has taken initiative to offer emotional support to its viewers even after the program has aired. The creators of the show believe it's not enough to just entertain; they want to contribute to their viewers' mental wellbeing. The innovative approach has drawn attention and shows an evolution in Japanese entertainment sector where it's not only about ratings but also about value addition to viewers’ lives.

In Japan, mental health is often a taboo topic, but there's a growing realization about the importance of mental health support. Television, being a mass medium of entertainment with immense reach, has a substantial role in shaping public views about sensitive subjects like mental health. This program adds to the waves of change stirring in Japan.

In the US or EU, there's already a culture of using entertainment platforms for raising awareness about mental health issues. Yet, the unique approach of "The Non-D" which provides consistent emotional support beyond the broadcasting time is unprecedented.