Nintendo's latest console, the Switch 2, encountered increased activity from resellers upon launch. Unscrupulous vendors have been rapidly buying up stock, causing supply constraints for regular consumers and inflating prices. Some consumers have felt frustrated due to the inflation and limited availability of the gaming platform, urging authorities to implement measures against the notorious 'scalping' practice.

In Japan, resale of popular items, particularly technology and entertainment products like gaming consoles, is a significant issue. The Japanese culture values fairness and balance, and as such, the action of vendors buying numerous consoles and inflating prices to take advantage of demand is seen as socially unacceptable. The public calls frequently for legal solutions to prevent scaling, but as of yet, there are limited regulations to control these practices.

In the US or EU, similar responses to reselling or 'scalping' occur. The rise of e-commerce platforms and automated 'bots' has further facilitated this business. Some countries and states, including parts of the US, have laws to protect consumers from inflated pricing during emergencies, but not for general consumer products. The issue incites public outcry, with constant debates over the need for better consumer protection legislation.