The city touted as the "Coolest Town in Kanto" has recently been emphasizing on attracting new residents. With a fluctuating population and the need for rejuvenation, the local government is rolling out incentives and benefits to draw new inhabitants. The overall goal is to bolster the economy, enhance the community's vibrancy, and preserve its unique cultural heritage amid Japan's broader urban migration trends.

With Japan's population rapidly ageing, rejuvenating smaller towns and rural areas has become a significant concern socially and economically. Many of these often overlooked locales hold considerable cultural value. In this communal shift, many citizens are welcoming new residents to stimulate local economies and foster cultural preservation.

Much like in parts of the US and EU faced with rural depopulation or economic stagnation, governments often employ measures to attract new residents. These initiatives range from tax breaks, financial incentives to even zero-cost homes, and are designed to stimulate economy, improve demographics, and preserve culture.