A recent surge in beauty salon bankruptcies is impacting Japan's esthetics industry. Despite the popularity of various esthetic services including hair removal treatments, many businesses are unable to stay afloat. While the reasons for this downturn are varied, the economic strain from the global pandemic has certainly played a role.
The situation is concerning in Japan due to the prominence of the beauty and esthetics industry in the country's culture and economy. The industry is tied to standards of beauty, wellness as well a booming tourism sector. Therefore, the downfall could affect employment rates, consumer behaviors and overall economic wellbeing.
In contrast, beauty salons in countries like the US and EU, though initially impacted by the pandemic, have largely been successful in keeping their doors open with the help of government aid and stricter hygiene protocols. They also adapted quickly by offering home services or selling beauty products directly.