The latest sensation in Japan, Gravity Clown, has surprisingly become a commercial blockbuster, generating an overwhelming reaction from company employees as well. Released with low expectations, the popularity of Gravity Clown gained momentum unexpectedly and the phenomenon took employees, as well as the nation, by storm.

In Japan, the sudden rise of unknown or unexpected elements in popular culture often becomes a hot topic and can rapidly gain widespread popularity. Social values such as embracing the unexpected and supporting the underdog come into play. In this context, the success of Gravity Clown resonates deeply with the Japanese public.

In the US or EU, similar to Japan, unanticipated successes in the entertainment industry are celebrated. However, the rapid, intense popularity that some products or phenomena reach in Japan is often unmatched, perhaps due to unique aspects of Japanese Internet culture and the nation's sizeable consumer market.