In an unprecedented move, notable Japanese pop boy band Arashi had their advertisement simultaneously broadcasted on five key private TV networks. This significant event, which does not happen often due to strong competition among broadcasters, caused a buzz among viewers and fans, marking another milestone for the massively popular band.

In Japan, such extensive simultaneous broadcasts of the same commercial are rare, as each network fiercely competes for ratings and advertising dollars. The exceptions are often reserved for substantial cultural instances or momentous events. Arashi, having a massive following and cultural influence, fits the mold. This represents the enormous popularity and impact of the band across the country.

In the US or EU, it is also uncommon for the same commercial to be simultaneously aired across many major networks due to similar competition. However, some major events, like the Super Bowl or the Eurovision Song Contest, often have exclusive advertisements creating similar levels of anticipation and chatter among audiences.