Starbucks outlets in South Korea are facing a widespread boycott. The specific reason for the action was not given in the headline, but it is speculated that it might be connected to the company's policies or political issues between the two nations. The boycott seems to be initiated by consumers themselves, possibly indicating dissatisfaction with Starbucks' corporate actions or service quality.
Japanese consumers are sensitive to companies' stance on societal and political issues. If a company is perceived as misaligned with Japanese values, it can face consumer backlash, manifesting as boycotts or negative public sentiments. In a culture famed for its social unity, such public movements can significantly impact businesses.
In the US or EU, similar boycotts often originate from the company's stance or involvement in political or societal issues, such as labor rights, sustainability, or corporate ethics. Consumers expect corporations to act responsibly towards society and will penalize those who are deemed not to be doing so.