In recent years, there has been a significant increase in individuals aged 60 and over launching their own businesses in Japan, a phenomenon now referred to as "senior startups". These 'silver entrepreneurs' are leveraging their lifetime of experience and defying traditional retirement expectations, paving the way for a new social trend within the country's elder demographic.

The rise of senior startups in Japan reflects several sociocultural shifts. Pressures from an ageing population, limited retirement benefits, and an aspiration for self-fulfilment in one's twilight years are key contributing factors. In Japanese society, where the elderly are highly respected, this new wave of senior entrepreneurship is celebrated and supported.

In contrast, while senior entrepreneurship exists in the US and EU, it's typically less prevalent due to more substantial retirement benefits. However, attitudes are slowly shifting, with an increasing number of seniors starting businesses for both financial security and personal satisfaction.