Recent trends in Japanese society highlight a reduction within the fashion industry, aptly termed as "fashion reduction" or "lessening." This trend, observed among consumers of various age groups, points towards an increased inclination for minimal consumption of clothing, driven by sustainability concerns and a cultural shift towards minimalism. The when and how involves recent years and the utilisation of more sustainable and minimalist lifestyle methods respectively.

Within Japan, this trend is seen as a response to environmental concerns as well as cultural changes. Japanese society highly values minimalism, and this can be seen as a reflection of these values. Moreover, it is also a reflection of the increasing awareness of the detrimental impact of fast fashion on the environment.

In comparison, the US and EU have also been grappling with the impact of fast fashion. However, trends toward minimalism and sustainability seem to be more gradual, driven primarily by younger generations. Unlike Japan, there isn't a cultural norm of minimalism, making this shift more challenging.