In an intriguing spin, renowned snack manufacturer Calbee has decided to launch its iconic 'Kappa Ebisen' shrimp-flavored chips in nostalgic black and white packaging. While the contents remain the same, this shift in design is likely a marketing strategy to appeal to fans of the classic with some reminiscence. The launch date and outlets for this new packaging have yet to be disclosed.

In Japan, packaging aesthetics are deeply valued and often associated with the quality of the product itself. This includes food, where consumers often correlate beautifully presented packaging with high-grade quality. Changes in food packaging can draw significant attention and occasionally become viral trends.

Akin to the trend in Japan, many companies in the US and EU have also revisited their retro packaging designs to stir feelings of nostalgia among consumers. A notable example would be the revamp of classic Coca-Cola bottles, where the company capitalizes on their distinctive, historical identity.