Despite consistently facing criticism for its production values, the Japanese special TV program "Drift" continues to air. There has been no clear explanation offered by the broadcasting company, but some suggest the show's ongoing run might be due to reasons other than viewer ratings, such as sponsorships or contractual obligations. As the show continues, viewers are expressing their disapproval more loudly, urging for change.

In Japan, television remains a vital part of daily life and culture. As such, the quality of programming is closely scrutinized by viewers who expect high production values. With the swift evolution of digital entertainment platforms, traditional broadcasters are being held accountable by their audience who demand quality and relevance, with shows noticeably unpopular facing widespread criticism.

In the United States or European Union, TV shows that don't perform well in ratings are usually canceled or reworked. Producers closely monitor audience reception, and low viewer ratings can significantly impact a show's future. The persistence of the Drift special, despite negative viewer feedback, suggests different decision-making paradigms within the Japanese entertainment industry.