The well-followed J-pop group, M!LK, had to cancel their recent performance due to severe wind conditions. However, showing resilience, the group decided to conduct a live-stream instead, so their fans did not miss out completely. The move presented an alternative way to keep the show going, delivering cheer to their fans in the face of unpredictable weather disturbances.

Public safety is a top priority in Japan. Thus, whenever there are unsafe weather conditions like strong winds, public events are cancelled without hesitation. The shift towards live streaming also reflects Japan's readiness to leverage technology and its broad acceptance of digital platforms, particularly in the entertainment industry.

Just like in Japan, safety protocol in the US and EU also calls for the cancellation of public events during extreme weather conditions. The rise of live streaming as a powerful alternative is also witnessed across both regions, owing to the widespread accessibility of digital platforms and technological infrastructure.