Morinaga, the acclaimed Japanese confectionery company, has reportedly hit an all-time high with their "Ramune" candy sales. As the popularity of nostalgic products continues to rise, locals and tourists alike seem to find comfort in the classic soda pop-flavored candy. The surge in sales has been credited to effective marketing strategies and possibly, stay-at-home orders prompting a rise in snack consumption.

In Japan, food and confectionery firms are major contributors to the economy. Ramune, a classic Japanese soda drink, is integral to the Japanese summer experience, evoking nostalgia in the older population. The rise in sales of Morinaga's Ramune candy demonstrates that Japanese consumers value tradition and comfort, especially in trying times.

Similar to Japan, in the US and the EU, there is a continuing trend of retro or vintage resurrection, and consumers are also spending more on comfort food due to the pandemic. However, the love for nostalgic candy, like Ramune in Japan, isn't quite met by an equivalent in the US or EU, signalling a unique cultural difference.