Japan is currently experiencing a notable rise in bankruptcies within the massage industry. The current numbers are reportedly the highest they have been in the past three decades. This economic downturn for the sector is attributed to various factors, including stiff competition, market saturation, and effects of the ongoing pandemic.

The massage industry in Japan is not only seen as a cornerstone of the wellness economy but is also associated with traditional Japanese therapy. The high number of bankruptcies raises concerns about the overall health of the economy, employment levels, as well as the cultural preservation of traditional massages.

Unlike in the US or EU, where the massage industry is mainly viewed as part of the wellness and luxury sectors, in Japan, it has deeper cultural and traditional significance, hence the greater societal concern when the industry faces such crises. Furthermore, Japan’s industry is possibly more saturated, leading to increased competition.