The powerful earthquake that hit the city of Kumamoto yielded scenes of distress, especially amongst foreigners stuck in the disaster. Struggling with language barriers and cultural differences, their feeling of helplessness amplified amid a catastrophe. Rescue efforts continue as the quake has left many foreigners in a desolate state, while local and international attention grows.

Natural disasters are of frequent occurrence in Japan and responses to such events are deeply ingrained in Japanese society. The populace values readiness, effective governmental response, and social solidarity in these times. Moreover, the ability to aid while raising global awareness is a significant element in post-disaster situations, which is presently a challenge due to linguistic and cultural barriers faced by foreign residents.

Much like Japan, the US and EU also place emphasis on disaster readiness and response, with regular drills and established rescue strategies. However, they might employ a more multicultural approach in their disaster communication method, taking into account the diversity of their populations and ensuring effective communication for all residents, not just natives.