Nearly half (44%) of the Japanese public view the absence of televised broadcasts of the World Baseball Classic (WBC) as a problem, according to a poll conducted by the Asahi Shimbun. The lack of access to televised coverage has sparked controversy, with critics arguing for greater media inclusion in promoting international baseball events. As one of the most followed sports in Japan, many fans eagerly anticipate the WBC, reinforcing the need for wider coverage.

Japanese baseball fans are extremely passionate about their national team playing in international tournaments such as WBC. Baseball is not just a game but a significant part of Japanese culture, with many people spending considerable time following their favorite teams and players. The lack of TV coverage of such a significant event is thus considered problematic, as it limits traditional access to live baseball games, potentially disregarding the sports cultural value.

In comparison, the US and EU typically provide extensive coverage of major international sporting events, making them readily accessible to fans via multiple platforms. Even less mainstream sports often receive coverage due to the value attached to sports as a whole in these societies.