The Japanese government is planning to establish guidelines to address the issue of 'dual pricing'. This term is often used to describe the practice where different prices are charged for the same product or service in different scenarios. The government's move comes in response to increasing consumer concerns and complaints. The specifics of these guidelines, how they are to be implemented, and their timeline are to be announced.

A majority of Japanese consumers are concerned about 'dual pricing', as they consider it unfair. Many have vocally expressed their displeasure and demanded changes. This move by the government is seen as an effort to uphold consumer rights and promote integrity in the retail sector. Social values such as fairness and equity play a significant role in this issue.

In the US or EU, regulations against dual pricing are already in place to protect consumers. In these regions, price transparency is legally mandated and violators are subject to penalties. The US Federal Trade Commission and the EU Directorate General for Competition oversee such regulations and ensure compliance.