McDonald's in Japan is facing an unusual 'banishment' incident. Affected customers have decided to boycott the fast-food giant following a series of undisclosed incidents. The frequency or nature of these situations hasn't been detailed, but the action has sparked public interest nationwide. As news spread, more customers are joining the initiative. This move poses questions on consumer power and the effect on McDonald's business operations in Japan.

In Japan, customer service is paramount. The concept of “okyaku-sama wa kami-sama,” or "the customer is God," is deeply ingrained in Japanese society. A 'banishment' or boycott from customers signals significant dissatisfaction, which is rare and taken seriously. This situation involves societal values of respect, quality service, and consumer rights.

In contrast, customer-organised boycotts in the US or EU are more commonplace due to a variety of reasons ranging from political stances to environmental concerns. These actions are viewed as a form of consumer rights and activism, with impacts varying on the company's size and public response.