In a recent statement, the president of Tokyo Broadcasting System (TBS), one of Japan's major TV networks, talked about the involvement of famous TV personality Ota Hikari in their election special program. This acknowledgement brings the focus onto Ota, raising questions about his influence on political communication and the impact of celebrity role in media.

In Japan, the media play a huge role in shaping public opinion, especially during the election season. This involves not only news outlets but also variety shows and talk-shows. How the 'talents' or TV personalities in these shows influence public sentiment is a topic of interest.

This mirrors western countries like the US, where celebrities sometimes participate in political discourse, from endorsements to hosting political shows. The effect that their influence and reach can have on political outcomes is something of global relevance.