STARTO Makes a Splash with Vertical Short Drama Series

Entertainment | February 23, 2026
STARTO Vertical Drama Japanese TV Streaming Services Short Format Entertainment

Japanese company STARTO is venturing into the world of short-format entertainment, with a launch of a new vertical short drama series. This marks an innovative move from the tech firm, known for its diverse range of products, which now expands into digital entertainment. The new series aims to showcase various aspects of modern living and aims to capture the hearts of locals and global audiences alike. The launch date and other details about the series remain undisclosed.

In Japan, the fresh blend of traditional storytelling with modern tech advancements is growing in popularity, and short-format dramas fit well into this trend. Companies like STARTO get significant attention due to their innovative approach. Short-format entertainment, easily accessible via smartphones, resonates with the fast-paced lifestyle people often lead in urban settings.

Similarly, in the US and the EU, digital short-format entertainment has emerged as a popular trend with the rise of platforms like YouTube, Netflix Shorts, and more. Entertainment giants are recognizing the influence of digital platforms and are adapting their content to meet audience demands.

Information for Your Country

For those outside Japan interested in short-format entertainment and Japanese culture, accessing content may require specific streaming services. Going directly to STARTO's website or exploring services that offer Japanese content like Netflix, Amazon Prime, or Hulu could be helpful.