There has been a significant surge in people considering Gunma as their first choice for relocation in Japan. This is reflected in the increasing number of consultations received by local authorities and relocation agencies. Likely factors include the scenic beauty, lower cost of living, and potentially better work-life balance offered in this charming rural prefecture compared with the hectic pace of life in big metropolitan areas.

With Japan's immense urbanization around cities like Tokyo and Osaka, the rural and suburban areas often get overlooked. However, quality of life, peace, and connection with nature in these more rural prefectures are increasingly being valued. This growing interest in Gunma reflects a changing perception about life in rural Japan and could influence domestic policies regarding provincial development.

In the EU and the US, a similar trend often referred to as "urban exodus" or "city flight" can be observed as people move from cities to suburbs or rural areas for a quieter and cheaper cost of living. However, this is often necessitated by high costs in cities rather than natural beauty or lifestyle considerations.