A 72-year-old ramen shop owner in Japan has captured attention by selling ramen bowls at a mere 300 yen. This affordable price point is in pursuit of the owner's strong belief in offering delicious and accessible meals. The where and when of this initiative are not specified in the headline, but ramen and its affordability become the focal points. The shop owner's age adds a significant narrative to the story, highlighting perseverance and dedication towards a passion, irrespective of age.

Japan has a culture of appreciating its elders and valuing hard work. This story resonates with these values, as it features an elderly individual showing resilience and commitment to their craft. Ramen, being a versatile and loved dish in Japan, also adds a cultural connection.

In the US or EU, fast food is more prevalent, and many elderly are typically retired. Seeing someone at the age of 72 actively engaged in their own business and doing it with such a drive for customer value is uncommon, adding a unique twist to the story.