Japanese convenience stores and retailers step up their game to capitalize on the local 'Cat Day' observance, which is on February 22nd. Stores have devised fresh marketing strategies and promotions to attract cat-loving customers, offering a wide variety of cat-themed products. The event is a significant opportunity for businesses to increase sales with seasonal products, raising the stakes in the competitive market of Japan's retail sector.

In Japan, 'Cat Day' or 'Neko no Hi' is an annual observance based on the nation’s strong love for cats. The date was chosen due to its phonetic similarity with the Japanese words for meow, 'nyan nyan nyan'. Cats are considered symbols of good fortune in Japan, and this day celebrates those connections. As such, related commercial activities often garner significant public attention.

In the US or EU, commercial strategizing around holidays is also common. Retailers plan extensively for events such as Christmas, Easter, or Valentine's Day, with merchandise and promotions tailored to the season. However, commercial strategies based on animal-themed observances are much less common than in Japan, reflecting that culture's unique affinity for cats.