Japan Airlines (JAL) is set to discontinue face-to-face in-flight sales on its domestic routes, marking a significant change in its service policy. The move is a response to both technological advances in retail and changing customer behaviors. While the exact date for the termination has not been announced, passengers can expect the new policies to be implemented soon.

The decision by JAL, one of Japan's leading airlines, reflects the changing demands and expectations of Japanese consumers. The move is seen as part of a broader shift towards digital services, including self-service kiosks and online shopping. Japan highly values its tradition of Omotenashi, or hospitality, so maintaining customer satisfaction and convenience is critical in this transition.

In the US or EU, many airlines had already transitioned to digital services pre-pandemic due to convenience and cost-saving measures. The move by JAL aligns them more closely with these global trends.