Nintendo Japan plans to re-release a 22-year-old Pokémon game this month. The classic game, not named in the headline, is set to be digitally delivered to users on the 27th. The company hopes to tap into the feeling of nostalgia and the renewed interest in retro games amidst younger and older gamers alike. The news comes as a pleasant surprise to Pokémon enthusiasts, marking an important milestone in the iconic franchise's history.
Pokémon is hugely popular in Japan and an integral part of its pop culture. The prospect of playing a nostalgic game would not only appeal to the generation who played it 22 years ago but also to younger players who haven’t had the chance to experience it. Japan has a preservationist culture that values traditions, and this resonates with the way they view older video games.
In both the US and EU, there is a similar fondness for retro games. There are various aspects of nostalgia culture that celebrate and market entertainment from past decades. Much like in Japan, re-releases of classic games are welcomed by the gamer community and often perform well commercially.