Netflix Grabs Exclusive Rights to Stream WBC: A Pivotal Moment!

Entertainment | February 19, 2026
Netflix WBC Streaming Rights Exclusive Content Japanese Television Sports Broadcasting

In a groundbreaking move, Netflix has secured exclusive streaming rights to the World Baseball Classic (WBC) for its Japanese viewers. The WBC, running since 2006, has traditionally been broadcasted via conventional television platforms. By extending its streaming rights to Netflix, the WBC hopes to attract a younger, streaming-friendly audience base. More details about the duration of the contract and the financial terms of the deal are yet to be released.

In Japan, baseball is more than just a sport; it's a cultural institution and a source of national pride. The shift from traditional broadcasting to a streaming platform is a significant one, indicating a possible change in the viewing habits of the Japanese public. It may also reflect the increasing competition for media rights to major sports events in the country.

In the US and EU, the transition from traditional cable TV to online streaming services has been ongoing for a number of years. This move by Netflix in Japan parallels the strategies of companies like ESPN in the US and DAZN in Europe, which have successfully employed exclusive sports broadcasting rights to lure and retain customers.

Information for Your Country

For non-Japanese viewers interested in the WBC, they can check if their local Netflix service will be carrying the games. Alternatively, they can keep an eye out on other major sports streaming platforms like ESPN, DAZN, or Fox Sports for broadcast rights in their region.