Renowned Japanese actress Ai Kato is set to appear in a commercial for telecommunications giant NTT Docomo after a hiatus of approximately 20 years. The news has sent waves of nostalgic excitement through fans who fondly remember her initial appearances. There's a buzz of anticipation around the commercial's concept, given the evolution of TV advertising trends since Kato's last Docomo endorsement. The advertisement is slated for release in the near future.

In Japan, major celebrities reprising roles or endorsements from earlier in their career can be a significant event. Fans view this as a sentimental nod to the past. Moreover, Kato's involvement with such a major brand like NTT Docomo emphasizes the societal importance and reverence for well-established figures in the entertainment industry.

In the US or EU, having established celebrities return to endorse a product or brand after an extended hiatus is generally seen as a clever marketing move and induces a sense of nostalgia among consumers. It’s a common strategy used by many big brands to reignite consumer engagement.