Japan’s beloved talent, MEGUMI, has just inked a landmark multi-year contract with streaming giant Netflix. The deal marks a significant event in Japan’s entertainment industry, promising to boost the global visibility of Japanese content. Although the specifics of the deal have not been disclosed, it is expected to project MEGUMI to a worldwide audience.

This news is quite significant in Japan, a country known for its highly developed entertainment industry that somewhat remains less exposed to global audiences. Moves like this by Netflix and MEGUMI are seen as positive efforts to bring Japanese culture and talent to the world stage. The values involved include cultural exportation, national reputational enhancement, and economic gains for the entertainment industry.

Similar arrangements are commonplace in the US and EU, with local talents inking deals with global streaming platforms. However, the relatively lesser exposure of Japanese culture and entertainment outside Japan makes this news more significant within the country.