A wave of deceptive advertisements for local Japanese brands has hit the market recently. This scam targets unsuspecting consumers with ads for counterfeit products under reputable local brand names, undermining the consumer's trust and damaging brand reputations. As law enforcement and advertising agencies in Japan join forces to tackle this issue, citizens are urged to remain vigilant and report suspicious advertising activity.

In Japan, local brands are often considered representative of regional culture and tradition. People take pride in their local brands, and any attack on these is seen negatively. Furthermore, Japanese law highly values consumer protection, and sanctions are harsh for proven cases of false advertising. The incident prompted a nationwide discussion on improving advertisement monitoring systems and stricter enforcement of existing laws.

In comparison, the United States and European Union also have strict regulations against deceptive advertising and have established frameworks and authorities to handle such issues. The Federal Trade Commission in the U.S. and the European Commission in the E.U. are responsible for monitoring and penalizing misinformation in advertisement and ensure that consumers' rights are protected.