The official merchandise of the Olympic Games, specifically a T-shirt, has sparked debate in Japan. Critics argue that the design is inappropriate and does not accurately represent the spirit of the games. Supporters, however, believe it is a fresh and funky take on typical Olympic attire. The issue was brought to light recently, and discussions are currently ongoing as to whether the merchandise should be pulled from sale or be left as is.

In Japan, the Olympics are seen as a national showcase to the world. Therefore, any problematic portrayal, including merchandise, can be taken seriously as it is seen as a representation of Japan’s culture and image. Consumers also feel a strong commitment to quality and appropriateness in products, including T-shirts related to nationally significant events like the Olympics.

In the US or EU, this kind of controversy could also arise depending on the design and context. Merchandising controversies have occurred previously like in the 2012 London Olympics where the official logo was criticised for its design. They usually result in a mix of public discussions, potential design changes, and formal complaints if the issue is seen as severe.