The rapid growth of local landmark ("jimoti spot") popularity in Japan forms the crux of this story. Traditionally valued by communities and often overlooked by foreign tourists and the mainstream tourism industry, these attractions have recently seen a surge of interest. Developers and the local communities alike are capitalizing on their newfound popularity, leading to increasingly rapid expansion. Factors driving the sudden growth include rising domestic tourism, increased local engagement, and more community-driven marketing efforts.

In Japan, local highlights or "jimoti spots" serve as both sources of community pride and vital contributors to local economies. Their rise is viewed positively, fostering increased local participation and energizing small-scale economies. The Japanese general public typically values these spaces for their cultural heritage, community identity, and potential for sustainable development.

In the US or EU, local attractions may be part of a town's identity. Still, they often struggle with recognition and funding compared to better-known national landmarks. The growth in popularity of these local landmarks is usually slower and not as organized as seen in Japan, barring exceptions.