The article focuses on the prohibited practice of 'Owner Sales' business tactic in Japan, often associated with high-pressure sales and deceptive marketing strategies. Often used in sales of health equipment and home appliances, the salesperson convinces potential customers into becoming 'de facto' business owners, resulting in high maintenance fees and potential financial burden. The article explores why this method is largely banned, exploring its implications and the rationale behind the prohibition.

In Japan, citizens place high value on consumer protection, a tenet that is deeply ingrained within social and legal norms. The prohibition of 'Owner Sales' reflects this stance, demonstrating the government's aim to protect its citizens from deceptive business practices that can lead to major financial difficulties. Aside from legal consequences, businesses that adopt such tactics face significant social backlash, further disincentivizing their use.

While the United States and European Union also have consumer protection laws against misleading sales practices, the concept of 'Owner Sales' specifically, as practiced in Japan, may not be as prevalent. However, similar aggressive sales tactics are regulated, with organizations like the Federal Trade Commission (US) and European Consumer Centre (EU) cracking down on fraudulent or deceptive practices.