A recent report has highlighted controversy regarding the local Japanese media's coverage of Zelensky's candidacy in the presidential election. Zelensky has subsequently dismissed the claims, remarking that the commentary surrounding his campaign has been handled fairly. Specific details of the controversy have yet to surface owing to privacy concerns and Japanese media’s restraint.

In Japan, fairness in media coverage, especially for elections, is of utmost importance. Any reports of biased coverage can lead to outrage as it would stake public trust in the media. For this reason, Zelensky's comments about the alleged concerns mollified anxieties. Japanese society values compliance with rules, which is why the alleged bias was a significant issue before the clarification came through.

In the US or EU, biased media coverage during elections also carries significant weight, resulting in public outcry, calls for transparency, and often legal actions. The potential implications of such actions can be severe, with laws in place to ensure unbiased and fair coverage of presidential election campaigns.