A rising trend among Japanese women sees them challenging societal norms by showcasing "Shirome" or "white eyes". Traditionally associated with unattractiveness or aloofness, the 'Shirome' look, typified by wider eyes showing more of the sclera, is being adopted by fashion-forward women to promote individualistic expressions. This stance not only breaks away from conventional beauty standards but also exhibits a gritty determination to reshape perceptions around women's appearance.

The concept of "Shirome" is quite culturally rooted in Japan, relating to notions of beauty, self-expression and societal judgments. While it has historically been seen unfavorably, this trend reflects a broader shift in attitudes within Japanese society towards non-conformity and individualism. It brings into focus the ongoing debate on societal expectations versus personal freedom, especially for women.

In the US or EU, self-expression – especially through appearance or fashion – is generally celebrated and more culturally accepted as a method of the assertion of personal identity. Women challenging beauty standards and societal norms is quite commonplace, whereas in Japan this is a more recent trend, reflecting a gradual evolution towards greater personal freedom.